At the 2025 BAFTA Television Awards, Snoochie Shy, fresh from her late-night BBC Radio 1Xtra slot and ongoing influencer campaigns, was a crowd favourite both for her fashion statement and inspiring interviews. Shy spoke about the unfiltered realities of fame, her journey through music and boxing, and the joy of keeping things authentic for fans: “Keeping it real matters most, on the radio and in life. If my story inspires just one shy kid to step up, it’s all worth it.”
What is “Snoochie Shy”? Full Profile & Origin
Snoochie Shy is the professional name of Cheyenne Davide, a multifaceted British media personality. Born on July 13, 1992, in Eltham, London, she’s known as a popular radio presenter, television host, DJ, and model. Her journey highlights persistence, resilience, and the breaking of beauty and media stereotypes.
The name ‘Snoochie Shy’ actually stems from childhood: her grandmother affectionately coined ‘Snoochie,’ while ‘Shy’ is a direct nod to her real name, Cheyenne and also a nod to her once-shy demeanour. Snoochie Shy’s early days were marked by family, music, and the arts, her mother, a dancer and choreographer, who fueled her artistic ambitions and love for performance.
Life Cycle and Career Journey
Snoochie Shy’s career trajectory is a modern entertainment success story, marked with both setbacks and triumphs.
- Early Days: Growing up shy, Snoochie initially struggled with confidence, but she took her first jobs in retail and at a roofing firm, which helped her develop the social skills critical for the entertainment world.
- Entry into Media: She entered the creative industries as a junior stylist, then secured her breakthrough presenting youth culture segments for MTV – The Wrap Up, and later as a breakfast show host for Radar Radio.
- BBC Radio 1Xtra: In 2018, she secured her own show at BBC Radio 1Xtra, quickly becoming a familiar late-night voice. Her natural charisma and musical tastes made her a listener favourite.
- Television and Reality TV: She captured the UK’s attention with her appearances on I’m a Celebrity… Get Me Out of Here! and Celebrity MasterChef, where she spoke candidly about self-esteem and beauty standards. Additional TV credits include hosting The Career Games and Hire Me (BBC Three), as well as regular appearances on music and pop culture shows.
- Modelling & Partnerships: As a model, she’s worked with top brands like Nike, Adidas, Dr Martens, UGG, and Vans. She also serves as a fashion ambassador and has graced numerous campaigns, lending her voice and look to diversity and body positivity in the fashion world.
- Podcasting & More: Snoochie has hosted the podcast Slide in with Snoochie, Kaz and Jordan, collaborating with fellow reality TV alumni to discuss pop culture and personal growth.
The “Breed,” Origin, and Meaning: Is ‘Snoochie Shy’ a Stage Name?
“Snoochie Shy” is a distinct, home-grown moniker. There’s no breed, she’s a person, not a pet. The “breed,” in cultural terms, is a hybrid of East London working-class energy and millennial pop culture savvy. The name emphasises both her playful persona and her bashful beginnings.
- Snoochie: Childhood nickname from her nan; quirky, cute, with a touch of mischief.
- Shy: Short for Cheyenne and nods to her introverted youth; later transformed into her bold stage persona.
Notable Achievements and Media Highlights
- BBC Radio 1Xtra Presenter: Hosting late-night shows since 2018, a key tastemaker in urban and pop music.
- Television: Memorable “I’m a Celebrity… Get Me Out of Here!” contestant, Celebrity MasterChef finalist, and host for prominent BBC and MTV shows.
- Modelling Career: Ambassador and model for global sportswear and youth fashion brands.
- Public Speaker & Advocate: Speaking on diversity, combating stigma around birthmarks after revealing her own on national TV.
- Awards & Appearances: Frequent guest at BAFTA awards and UK cultural events.
Personal Life & Interests
Off-camera, Snoochie is open about her personal challenges and triumphs.
- Family: Daughter of a former dancer-turned-choreographer, with a brother, Zachariah Noble, who starred on Love Island.
- Pets: Proud “dog mum” to Malibu.
- Fashion: Known for ever-changing, vibrant wigs and a fashion-forward, genre-bending wardrobe.
- Fitness & Boxing: Enthusiast of both boxing and physical fitness; she credits activity for fueling her confidence.
- Mental Health: Candid about dealing with shyness, self-doubt, and overcoming social anxieties.
Controversies and Public Image
Snoochie Shy’s career has generally avoided major controversy. However, like all public figures, she’s seen her share of online rumours and reality TV scrutiny:
- Radar Radio Downfall: Her tenure at Radar ended when the station was suspended following staff mistreatment allegations.
- Reality TV Rumblings: Mild controversies appeared during I’m a Celebrity, including self-admitted “cheating” at a task (she reportedly saw “leaked” photos of her trial in advance).
- Birthmark & Beauty: She was praised for using her platform to candidly discuss her birthmark and the insecurities associated with it, thereby subverting traditional media beauty standards.
- Online Persona: Her bold, humorous, and sometimes chaotic social media presence draws both staunch fans and standard celebrity criticism, but she largely stays positively engaged.
Recent News and Events
- BAFTA Television Awards 2025: Snoochie Shy was spotted at the 2025 BAFTA Television Awards, remaining a prominent figure among the British entertainment elite.
- Radio Broadcasting: Continues to host her late-night slot on BBC Radio 1Xtra, captivating fans with high-energy music and candid interviews.
- Interview Features: Recent profiles focus on her career evolution, passion for boxing, and efforts to inspire young people about confidence, persistence, and self-love.
FAQs About Snoochie Shy
Who is Snoochie Shy?
Snoochie Shy (Cheyenne Davide) is a British radio and TV presenter, model, and DJ from London, famed for BBC Radio 1Xtra, TV work, and modelling.
What is her real name?
Her real name is Cheyenne Davide (born Charlotte Davide), with the nickname ‘Snoochie’ from her nan and ‘Shy’, a play on her own name.
What is the origin of her stage name?
“Snoochie” came from childhood, while “Shy” is short for Cheyenne and represents her once-introverted nature. She only learned of its slang meaning later, which adds to its playful quirk.
What are her most famous roles?
Most notably, she’s the host of BBC Radio 1Xtra’s late nights and was a contestant on I’m a Celebrity… Get Me Out of Here!, and has modelled for top global brands.
Has Snoochie Shy been involved in controversies?
She’s generally avoided scandal, with the exception of minor reality TV debates and commentary on industry issues, notably staff mistreatment at Radar Radio (where she once worked).
Is Snoochie Shy still active in 2025?
Yes, she remains an influential figure on UK radio, appears at major entertainment events like the BAFTAs, and is frequently featured in the media.
Does she talk about body positivity?
Absolutely. Her decision to openly discuss and display her birthmark on TV has made her a role model for self-acceptance and challenging narrow beauty standards.
What are her personal interests?
Snoochie is passionate about boxing, fitness, dog ownership, and experimenting with fashion. She often shares glimpses of her life and hobbies on social media and in interviews.
Final Thoughts
Snoochie Shy is far more than a radio DJ or model, she’s a trendsetter, advocate, and symbol of authenticity in a fast-paced industry. Her infectious energy, willingness to break taboos about beauty and mental health, and ongoing influence in style, youth culture, and music make her a constant presence in the UK’s pop culture landscape.
