The Nella Rose Show, launched by After Party Studios, marks a transformative moment in entertainment, bringing digital star Nella Rose to the forefront of mainstream studio formats. This original show positions Rose as already a force in the Gen Z digital influencer space, as a mediator in lively, crowd-driven debates, captivating audiences with her authenticity and star power.
About Nella Rose
Nella Rose, born Ornella Rose Hollela in Belgium in 1997, moved to the UK and quickly built her presence on YouTube, Instagram, and TikTok. Known for her candid vlogs, fashion, and beauty content, she has become one of the UK’s most influential media personalities. Her content resonates through its raw emotional honesty and humour, bridging youth culture, fashion, and social advocacy, notably by speaking up for Black communities and championing female empowerment. Rose has hosted Catfish UK, presented at major events such as the Brit Awards, and appeared on I’m a Celebrity… Get Me Out of Here! Get Me Out of Here!, where her personality made her a standout among reality TV contestants.
The Launch of The Nella Rose Show
After Party Studios unveiled The Nella Rose Show at the Mipcom Creator Upfronts in Cannes in late 2025, it showcased its adaptability for both global brands and broadcasters. The show’s format centres on audience participation members send in real-life dilemmas spanning friendships, love, family, and the workplace. Nella mediates these disputes, with the live audience delivering verdicts, thus blending energetic, unscripted drama with communal decision-making. The series captures Rose’s spontaneous charm and high-energy style, purposefully offering brands an interactive format while elevating influencer-driven entertainment into the mainstream.
Why The Show Stands Out
- Flexibility: The format is designed to be adapted for international audiences and different platforms, making it attractive for broadcasters and marketers.
- Audience Engagement: The show thrives on real-time audience input, allowing viewers to directly influence outcomes and mimicking the participatory feel of Rose’s digital platforms.
- Personality Focus: Unlike traditional celebrity-driven shows, it centres on Rose’s distinctive voice, a mixture of humour, drama, and cultural insight that Gen Z audiences already trust.
- Digital-to-Mainstream Crossover: The show exemplifies the rising trend of creators moving from social media into mainstream entertainment, with After Party Studios leading this digital-meets-studio revolution.
Reception and Industry Impact
Nella Rose’s arrival as a mainstream studio show host has generated buzz not only among her millions of followers but also industry insiders, who see it as evidence of the “creator economy” moving into traditional television spaces. After Party Studios, with nearly a decade pioneering digital talent in mainstream markets, leverages Rose’s reach and rapid engagement rates—her TikTok posts routinely surpass half a million views, and her BAFTA coverage garnered 11.3 million views. Media outlets report high anticipation for broadcast and streaming deals, with the show’s flexible, format-driven approach ideally suited for international adaptation and brand sponsorship.
About After Party Studios
Founded by Ben Doyle and Callum McGinley (known as Callux on YouTube), After Party Studios specializes in taking digital talent into mainstream formats. Along with The Nella Rose Show, they have produced popular panel series and collaborate with diverse creators, hosting events at industry conferences like Mipcom to demonstrate creator-led innovation.
Nella Rose: Career Highlights
- YouTuber of the Year award at the PrettyLittleThing Influencer Awards.
- Host and presenter for Catfish UK, Brit Awards live stream, and Channel 4.0’s Tapped Out.
- Renowned advocate for diversity in media and a bridge between social influence and broadcast entertainment, with consistent, relatable uploads and a distinctive comedic voice.
- Key collaborations with major brands, including PrettyLittleThing and Footasylum, using her platforms for high-reach, culturally relevant campaigns.
Future Outlook
The Nella Rose Show is expected to set a new standard for studio entertainment, redefining audience participation in mainstream media. Its creator-first format may inspire similar talent-led shows globally, further breaking barriers for digital stars entering traditional media spaces.
