George Gilbert, a contestant on Big Brother, was recently expelled from the show after several instances of using language and behaviour deemed unacceptable by ITV, the broadcaster. His removal was swift and followed repeated warnings that escalated when he mocked a fellow housemate, Sam Ashby, during a live game. The incident sparked significant controversy, with George’s remarks being described as offensive and breaching both house rules and British broadcasting standards. Although he will appear in the scheduled episodes, his comments that led to his removal will not be aired.
Summary of Events
George’s big brother removal stems from a sequence of warnings issued over language and actions that ridiculed and targeted housemates, especially during a Truth or Dare episode. The most notable moment occurred when George imitated Sam Ashby’s speech and mannerisms, including limp wrists, a gesture widely regarded as a derogatory stereotype within the LGBTQ+ community. After the incident, George was formally told, “Do you understand how both your language and actions could be perceived as offensive to Sam, your fellow housemates, and the audience?” George apologised, saying he didn’t want anyone to feel uncomfortable, but ITV and Big Brother producers deemed the apology insufficient given the circumstances and past warnings.
Official Responses and House Dynamics
Following the expulsion, ITV released a statement confirming George’s removal. The broadcaster made it clear that housemates receive comprehensive training on respect, dignity, and inclusion before entering the Big Brother house, and that the rules regarding acceptable language and behaviour are firmly set. George’s previous warnings primarily went unaired since those conversations violated broadcasting guidelines. Sam Ashby, who felt hurt and undermined by George’s impression, expressed to producers that the encounter was reminiscent of negative experiences in school. Despite George’s elimination, weekly evictions continue, with Elsa, Cameron, and Richard set to face the public vote, maintaining the show’s normal schedule.
Viewer and Social Reaction
The incident has sparked a passionate online discussion about issues of respect and representation on reality television. Many viewers, especially those in LGBTQ+ communities, voiced concern about the impact of derogatory language and stereotypes in mainstream media. Some housemates reportedly called out the behaviour as well, while producers were praised for taking swift action to uphold their rules. Meanwhile, a separate controversy emerged involving the misgendering of another housemate, further fueling debate around inclusivity and respect within the show.
George’s Background
George Gilbert, 23, transitioned from acting to serve as a parish councillor in Essex before joining Big Brother. Known for outspoken views on transgender issues, homelessness, and addiction, George was already a divisive figure among viewers and housemates. His stance on social topics attracted both criticism and support inside and outside the Big Brother house, amplifying reactions to his dismissal. Before entering the show, all contestants underwent training centred on respectful conduct, inclusion, and the show’s core values.
Consequences for the Show
Big Brother producers have reiterated that maintaining a safe and respectful environment is paramount. By acting decisively, they aim to send a strong message regarding intolerance and the consequences of breaching community standards. The removal has become one of the most talked-about events in this season, leading to wider discussion on reality TV ethics, accountability, and the importance of safeguarding vulnerable participants. ITV stated that they continue to review protocols and contestant training to better anticipate and prevent similar incidents in the future.
