Billie Eilish has not only revolutionised pop music but also the perfume world. Her collection, celebrated for unique scent profiles and avant-garde design, stands out from typical celebrity fragrances. With each new launch, the singer expands her portfolio and her loyal fan base. From the inspiration behind each bottle to formulation controversies and eco-initiatives, here’s an ultimate guide to Billie Eilish perfume.
The Origin and Life Cycle of Billie Eilish Perfume
Birth of a Scent
Perfume is deeply personal for Billie Eilish. Her journey began with “Eilish,” released in November 2021, created in partnership with Parlux Fragrances. The process was highly artistic and hands-on, with Eilish overseeing everything from bottle design to campaign imagery.
The Creative Cycle
Each perfume starts with Billie’s love for scent, especially vanilla and musky ambers. The design of her debut bottle, inspired by the contours of her chest and collarbone, was intended to evoke a sense of sensuality and intimacy. Development involves months of trial and error, fine-tuning note balances to evoke strong emotional responses.
Collection Evolution
The lifecycle includes the creation, launch, feedback phase (reviews, social media reactions), and eventual expansion:
- 2021: Eilish Eau de Parfum (EDP)
- 2022: Eilish No. 2 (more woody, unisex)
- 2023: Eilish No. 3 (spicy, winter-inspired)
- 2025: Your Turn (eco-inspired, woody and tropical)
As fan communities grow, so does the cultural impact of the collection.
Fragrance Profiles (“Breed”)
Eilish Eau de Parfum
- Top Notes: Sugar, red berries, mandarin orange
- Middle Notes: Vanilla, cacao, spicy notes, rose
- Base Notes: Tonka bean, amber, musk, woody notes
- Profile: Amber gourmand, extremely sweet, cosy, and inviting
Eilish No. 2
- Top Notes: Bergamot, apple blossom, incense
- Middle Notes: Black pepper, papyrus, poppy
- Base Notes: Palo santo, ebony, vanilla, musk
- Profile: Woody floral musk, more unisex and sophisticated
Eilish No. 3
- Top Notes: Pink peppercorn, grapefruit, jasmine
- Middle Notes: Saffron, fir needles, cedar wood
- Base Notes: Amber, oakmoss, musk
- Profile: Spicy, earthy, wintery
Your Turn (2025)
- Top Notes: Cardamom, ginger, bergamot
- Middle Notes: Coconut water, peach, night-blooming jasmine
- Base Notes: Sandalwood, musk, Iso E Super
- Profile: Warm, woody, and tropical; eco-friendly packaging
Sustainability & Ethical Origins
Billie Eilish is a vegan and environmental advocate. Her fragrances reflect these values. All our perfumes are vegan, cruelty-free, paraben-free, and made using sustainable methods. The 2025 launch of “Your Turn” features recyclable Envirofoil wrapping and clean energy production, addressing previous controversies about excessive packaging waste.
Controversies and Critiques
While Billie’s commitment to the planet is vocal, some fans noted early bottle designs were not recyclable and lacked refill options, despite her activist persona. Critics have pointed out the contradiction between environmental branding and practical sustainability. With “Your Turn,” Billie and Parlux appeared to heed the feedback, making packaging improvements.
Celebrity perfumes sometimes face criticism for being perceived as “cash grabs.” Billie’s deep involvement and the artfulness of her scents have generally countered this narrative, with the perfumes earning positive critical and fan reviews.
Recent News: 2025 Launch & Innovations
In February 2025, Billie unveiled “Your Turn,” a dice-shaped bottle with a gender-neutral woody scent. It is designed for use in tropical climates and for daily wear. Social media responded positively, praising its lasting power and sustainable packaging. Retailing for $90, it joins previous fragrances on Eilish’s website.
Major beauty outlets declared it a “game-changer for eco-friendly celebrity scents.” Early testers noted strong lasting power and unique sillage (the lingering trail of scent). It’s touted as Billie’s most mature and forward-thinking fragrance to date.
Longevity, Storage, and Usage Tips
Longevity
Billie Eilish perfumes are primarily Eau de Parfum (EDP), meaning they contain 15–20% fragrance oil, which lasts 4–8 hours on the skin and longer on clothing.
Storage Tips
- Store in a cool, dry place away from direct sunlight to preserve your notes.
- Keep bottles tightly sealed when not in use.
Usage Tips
- Apply to pulse points (wrists, neck, behind ears) after showering and moisturising for best results.
Bottle Design: Art Meets Function
The original Eilish bottle is modelled after Billie’s bust and gilded in bronze, celebrating body aesthetics. Later bottles, such as the dice-shaped “Your Turn,” reinforce her ethos of transforming perfume into art objects worthy of display.
Global Impact & Sales
Billie’s fragrances have not only diversified her brand but also contributed millions to her net worth. “Eilish” topped media value rankings in 2023, and new launches continue to break records. Viral TikTok and Instagram reviews fuel the ongoing craze. The collection is designed to be unisex, accessible, and surprisingly long-lasting, considering its affordable price.
FAQs About Billie Eilish Perfume
What Makes Billie Eilish’s Perfume Unique?
Billie’s signature fragrances are inspired by her personal preferences and artistic vision. She is involved in every step, from scent formulation to bottle design, which sets her collection apart from other celebrity perfumes.
Are Billie Eilish’s Perfumes Vegan and Sustainable?
Yes, all perfumes are vegan, cruelty-free, and manufactured using sustainable and transparent practices. The recent launch of “Your Turn” features eco-friendly packaging and clean energy use in production.
What Is the Scent Profile of Each Perfume?
- Eilish: Sweet amber gourmand with vanilla, berries, and cacao
- Eilish No. 2: Woody, floral, musky, suitable for all genders
- Your Turn: Woody, tropical, gender-neutral, with spicy notes
How Long Do Billie Eilish Perfumes Last?
As Eau de Parfum, they generally last between 4 and 8 hours on skin and even longer on fabric. Longevity may vary depending on the application method and individual skin chemistry.
What Controversies Surround Billie Eilish Perfume?
The main controversy centres on early packaging not being refillable or recyclable, which has drawn criticism from environmentalists and fans. Billie Eilish responded by making improvements in her later launches.
Where Can I Buy Billie Eilish Perfume?
All fragrances are available on Billie Eilish’s official website and select retail partners worldwide. Special edition boxes and bundles occasionally appear on beauty retailer sites.
Is Billie Eilish Perfume Suitable for Men and Women?
Yes. The collection is designed to be unisex, with complex notes suitable for all individuals regardless of gender.
Consumer Reviews and Reception
Eilish perfumes have garnered strong responses for their unique scents, artistic bottles, and affordable prices. Many describe the scent as “soft, sexy, and sweet,” while others appreciate the more “woody, musky, and grown-up” feel of No. 2 and Your Turn. Reception remains overwhelmingly positive.
